Search Engine Optimization

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Search Engine Optimization

Search Engine Optimization (SEO) is the act of optimizing your site’s content so that it can be quickly found on different search engines
SEO is about making the site more friendly not only for the target user but also for the search engine bot

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

On page optimization

  • This is where we have complete control
  • We change our own site to match the keywords we want to target

Off page optimization

  • This is where we need time and good content and relationships
  • Link oriented and focus on citations
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Please Note:  Optimizing a site is a complex, and often challenging, process. It takes time, planning, and a lot of patience to achieve the results you want with search engine optimization.

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SEO Basics

  • Create unique, accurate page titles
  • Make use of the “description” meta tag

Improving Site Structure

  • Improve the structure of your URLs
  • Make your site easier to navigate

Optimizing Content

  • Offer quality content and services
  • Write better anchor text
  • Optimize your use of images
  • Use heading tags appropriately

Dealing with Crawlers

  • Make effective use of robots.txt
  • Be aware of rel=”nofollow” for links

SEO for Mobile Phones

  • Notify Google of mobile sites
  • Guide mobile users accurately

Promotions and Analysis

  • Promote your website in the right ways
  • Make use of free webmaster tools

Search Engine Marketing (SEM)

Search engine marketing refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.

Why do we need SEO (Search Engine Optimization)?

To increase the search visibility of the site.

One of the absolutely essential channels for a new site.

Awareness starts with search in the online context.

It can help you stay ahead of your competitors.

It boosts your credibility and authority.

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