Lead Generation

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What is Lead-Generation?

Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor’s contact information (called a “lead”) via a web form.

Lead generation is a core part of the sales funnel. Collecting leads allows the businesses to educate and nurture prospective customers through e-mail marketing, before reaching out to them directly via salespeople.

Lead gen is also important for eCommerce and other businesses, as e-mail marketing remains one of the most effective channels for marketing online, and gathering a prospective customer’s contact info allows the business to market to them later, even if they do not make a purchase immediately.

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There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with them with you.

  • The first step of the process is finding an effective way to attract prospects to your website.
  • Once visitors start arriving to your site, the next step is to convert them into leads via an online form. This can be done in many ways but involves getting users interested in your product or service and getting them to submit their contact info, often through the use of an incentive (known as a “lead magnet”).

Here are common ways that businesses generate leads for their businesses:

  • Content
  • Webinars
  • Landing Pages

The following are the some of the key ways which businesses use to drive traffic:​

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Social Media

Display Ads

Offline Events

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